Many businesses rely heavily on resellers to sell and promote their products. Often those relatively small resellers exhibit at regional or even bigger shows, yet are – let’s put it mildly – somewhat inexperienced exhibitors. So today, we’ll be talking about the benefits of creating a formalized exhibiting program aimed at your resellers to help them improve their tradeshow results and subsequently your sales.



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This month's topics include Competitive Intelligence Smarts, Exhibiting on a Shoestring Budget, Selecting Trade Shows, Trade Show Resources and much more!

Read the Newsletter at: http://www.tsteacher.com/tstnewsletter_1009.html

Linda Musgrove

TradeShow Teacher

www.tsteacher.com



Hello class! Who’s interested in learning how to rapidly grow their business? How about increasing revenue? Networking is one of those arts that are often overlooked, yet it is a great, cheap and easy way to find new prospects, partners and vendors.



Now that I got your attention, let’s start exploring how networking can help deliver those results. I imagine… Continue

Linda Musgrove

TradeShow Teacher

www.tsteacher.com



Hello class, it's time for our next lesson. With the economy spiraling downwards and every budget including the trade show budget shrinking, it is more important than ever to find the right, targeted shows to exhibit at. There are many options to find trade shows and today we will discuss the best ways to find the shows that will improve your ROI. I realize I keep… Continue

Linda Musgrove

TradeShow Teacher

www.tsteacher.com



Hello class, it's good to be back for our next lesson. In this lesson we will take a closer look at promotional items and how they need to tie into your exhibiting objectives. There is no “one size fits all” approach here, and the right choice or choices will always depend on your company and your customers.



I’m sure most, if not all of you have at one point… Continue

Linda Musgrove

TradeShow Teacher

www.tsteacher.com



Hello class, it's good to be back for another lesson! In this lesson we will be covering how to "go green" with your exhibiting, or at least "greenish".



Fortunately, the world is becoming increasingly aware of the need to be more environmentally conscious. The trade show industry is jumping on the same bandwagon of course, and a significant trend towards… Continue

Linda Musgrove

TradeShow Teacher

www.tsteacher.com



Hello class, it’s great to be back for another lesson. This topic is one that all readers can benefit from: “how to attract media attention at trade shows”. As you will see, this is easier than you may think and the rewards of adding a public relations strategy to any trade show you exhibit at, or attend, are bountiful. Now let’s get started with our… Continue

Linda Musgrove

TradeShow Teacher

www.tsteacher.com



Hello class. It's time for your next lesson! This month we will be covering how to turn your booth staff into superstars; from how to select the most qualified staffers to training them for booth duty. Did you know that your booth staff plays one of the most important roles in forming an opinion about your company in the minds of attendees? No matter how well you… Continue